Logo

The chip pixel-O, its clear space and its misuse cases.

v1.0.0·Updated Jul 8, 2026 · 10:45
Live Demo — Fully Interactive
Mark plus wordmark — the primary signature
Optimistic
Configuration
Content
Container
Size
<Logo size={36} />
Behavior — The Engineering Contract
PropTypeNotes
sizenumberHeight of the mark in px; never below 20
withWordmarkbooleanShow the "Optimistic" lockup
chipbooleanSet the mark in a rounded app-icon tile
accentfixedExactly one warm pixel at 45° — not configurable

The Logo is the brand's signature: one mark, one warm pixel, from a single SVG source. It is not an Icon or an Avatar and never restyled.

Anatomy
1Pixel ringA two-deep O on a 9×9 grid, #F4F4F5 squares.
2Warm pixelOne #FF7A00 cell at 45° — the whole brand idea.
Clear space & minimum size
Clear space

Keep one grid unit of empty space on every side.

Minimum size
20px min
too small

Below 20px the pixel grid blurs — use the chip instead.

Do's and Don'ts
✓ Do
Optimistic

Use the mark as shipped, on a dark field with room to breathe.

✕ Don't

Don't rotate, skew or flip the mark. It sits square, always.

✓ Do

Use the rounded chip for app tiles and small favicons.

✕ Don't

Don't recolour it. One warm pixel is the entire point.

Measurements & Tokens
TokenValueRole
--logo-grid9 × 9Pixel grid the ring is drawn on
--logo-pixel#F4F4F5Ring squares
--logo-accent#FF7A00The one warm pixel (45°)
--logo-chip-bg#1C1C1EApp-icon tile fill
--logo-min20pxSmallest legible mark
--logo-clear1 grid unitMinimum clear space all sides
Code
<span class="o-logo">
  <svg viewBox="0 0 56 56"><!-- 9-grid pixel ring, one #ff7a00 cell --></svg>
  <span class="o-logo__word">Optimistic</span>
</span>

<!-- app icon -->
<span class="o-logo-chip"><svg viewBox="0 0 56 56">…</svg></span>